What is FoFa?
At its core, FoFa is a celebration of the inherent beauty found in all things. Coined by its creator P.F. Paul, it's a signature style of design using raw images of everyday objects, nature and the surrounding environment as print for apparel and decor. Authentic FoFa designs feature no editing of the source images used to create the fabric or print, maintaining a stark realism unique to the FoFa aesthetic.
